Prime

BRIEF

  • Create a new electricity company.
  • Make an Outlaw Brand/Concept which dare the existing el market.
  • Let the people now the new brand and get their attention, which will end up in sale.
  • It's okay to think different and make something the other companies don't have, and give the customers new oppertunities.
  • There's no name for the company yet, so make one.

MARKET & COMPETITORS

  • The prices are transparent.
  • Focus on how to save money on el.
  • Theres a competition about the el price.
  • We offer green el.

CAN WE CHANGE IT?

MEETING POINTS

  • Get called from phone salers.
  • Get contacted on the street.

CAN IT BE CHANGED?

THE USERS

  • Would like to be more "Green"
  • Tired of lifted index fingers.
  • They think el companies scream in the mouth of each other.

CAN IT BE CHANGED?

STATS &
TRENDS

The avarage of how people use electricity.
With over 40% of the power on the post for entertainment, we saw other oppertunities in how to benefits, rather than lifted index fingers.

AUDIENCE

THEY THINK:
El is boring and traditionel (low interest).
Their's not enough focus on other things rather than the price.

WHO ARE THEY?:
Primary the audience is between 25-40 years old.
They use money on many different things.
They don't really care about the electricity bill.
Live with and are sorrounded by technolegy.

KONCEPT & DESIGN

THOUGHTS

FIRST OF ALL WE PUT OUR FOCUS ON THE CREATION OF A CONCEPT, THAT HAS TO BE:
  • Digital and be self-propelled after the startup.
  • Require as low administration as possible.
  • So accumulated costs- and maintenance-free as possible.

VALUABLE WORDS

  • Clean and simple.
  • No surprises.
  • Minimal involving.
  • Focus on the life, that really matter.

THE BASIC

SINCE THE ENETERTAINMENT TOOK ALL THE POWER, WE'VE LOOKED UP WHAT THE GENERAL AVARAGE DANE IN THE AUDIENCE HAVE:
  • Mobile subscription
 (Most of them with restriction)
  • Broadband agreement (Fast installation without freedom)
  • TV-package from Yousee, Wauw etc.
  • Minimum one or more streaming/entertainment subscription.
(Movie/series, music & books)
  • El agreement
“4G is predicted as a more important role in Denmarks internet future, as the primary connection in the household. The new technolegy will turn up and down in that way the internet is already being used wireless.”

SOURCE: WWW.4GMOBILTBREDBAAND.DK
“Denmarks biggest provider of cabel-tv, YouSee, see a tendency to, the danish people are moving away from traditionel tv-packages. Over 11% danes have made their package smaller or removed it completely.”

SOURCE: WWW.COMPUTERWORLD.DK

WISHES

MAKE A PRODUCT:
  • No limits on the users using.
  • Easy to stream movies/series/music or tv.
  • No limits on the electricity the customers are using, because it's green el.
  • Gathering all the customers subscriptions in one, with many extra benefits.

KONCEPT

THEREFORE CAN WE PROUD PRESENT:

NOW CAN YOU SETTLE
WITH ONLY ONE SUBSCRIPTION.

///We have packed all you need, to a fixed low price, every month.

READ MORE ON PRIME.DK

POSITION ON MARKET

BENEFITS

CIRKA
Free telephony (Free SMS, Free talk and Free Data) = 99, - pr. person (Max 4 subscriptions)
Free mobile 4G broadband (Free usage) = 199,- pr. household
THE ULTIMATE ENTERTAINMENT PACKAGE
or
THE GOOD ENTERTAINMENT PACKAGE		 = 99, - pr. household
El (Fixed low monthly price) = Fixed individual month price per avarage.

BENEFITS

THE GOOD ENTERTAINMENT PACKAGE
Netflix 79,-
TV2 Play 59,-
Spotify 99,-
Total normal price
Expected discount - minus 58%		 237,-
EXPECTED TOTAL PRICE,- 99,-

BENEFITS

THE ULTIMATE ENTERTAINMENT PACKAGE
Netflix Premium 119,-
HBO Nordic 79,-
Viaplay 89,-
TV2 Play+Live 129,-
Spotify Family 149,-
Storytel 129,-
Flipp 99,-
(Euroman, Eurowoman, Boligliv, Anders And, Fit, Gastro) Pliing (Femina, Mad&Bolig, In, Se&Hør, Vi unge, Spis Bedre) 99,-
TOTAL NORMAL PRICE
Expected discount - minus 67%		 892,-
EXPECTED TOTAL PRICE,- 299,-

CAMPAIGN

FACEBOOK

WEB OWNERSHIP

REAL TIME
MARKETING

INSTAGRAM

COMMERCIAL FILM

Prime

PROJECT BY
Miguel Petersen
Jeppe Jensen
Søren Berg Løve Østerbye
Chalotte Jakobsen
Mie Pilborg

Could you not view the commercial film, then watch it with the link here