ALERT

CUSTOMER

In the centrum of lille Frederiksberg we practice realistic self-defence wich comes from the Israel military. Krav Maga is only about self-defence techniques, that makes people know how to handle any situation of violation.

Under the training we practice body, brain and heart. We do that because it's also about changing people mental but also the physic on people, so they think they are ready to fight when someone is trying to attack them.

BRIEF

Krav Maga HeartCore is making a new energydrink. Therefore we need a new brand, logo, POS and merchandise. It's good to do thoughts about the logo.

SOLUTION

We thought, with this effect and energy that the sportsdrink gives you,
will you reach a boost that makes you able to defence yourself.

With this research we've done, our idea was it should be about an animal,
so because of that we choosed the deflin, as our symbol.

The delfin is a qute animal, which people see as human friendly.
But if it feels threaten, can it really change, and be extremely aggresive.
We bind this to our goal with hte energy drink and Krav Maga.

LOGO

The symbol on the logo is a delfin, but the shape looks also as an exclamation, which is international and is really good combined with the name, Alert.

PRODUCTS

CANS

BOTTLES

PILLS

BAR

BOX

24 BOX

POS

MERCHANDISE

ALERT

PROJECT BY
Miguel Petersen
Jonas Hahn Jespersen
Sonny Bitsch